Innovative PlanIt Founder Christine Salberg

"InnovativePlanIt was launched by a unique set of circumstances."

Christine Salberg

​My successful social media management company did not follow a traditional marketing path.

After years of schooling and dedication, I had finally built a busy and successful dental practice, but that took a toll on my body. When I developed carpal tunnel syndrome, my career came to an abrupt end. This was a life altering situation and I knew I had to make a choice. I could dwell on what I had lost, or I could pick myself up and figure out how to make a difference in another way. That’s when I decided to accept the gift I was given and focus on what I loved – my children. Amazingly they led me to another passion and a new career.

Never one to sit still, which you certainly can’t do with active kids, I started initiating projects and events for my children’s school and sports teams. My project management skills, keen attention to detail, and the ability to see the big picture were assets that I carried over from building a successful dentistry practice. With these skills, the roots for Innovative PlanIt started to grow strong.

Of course, you can’t have a successful event without having people attend, and that’s where I developed my social media know-how and the real focus of Innovative PlanIt’s expertise.​ Today our boutique social media management company caters to fulfill your social media business goals.


Get your marketing on the right track with a social media audit, strategy planning session, social media courses, or with brand development. Innovative PlanIt will help you build the foundation for social media success.


Our coaching packages range from a one-time workshop to online support a few hours each month. Let us customize a package to suit your business.

Social Media Management

From setting up your social media profiles to managing a consistent social media strategy, our Calgary social media agency will help you build valuable relationships.


Social media connects you to the world. Innovative PlanIt helps you start the conversation in Calgary or anywhere on the globe where your audience can be found.

Talk to us about your business goals.


“Social media is changing the way we communicate and are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”

Amy Jo Martin